Amazon has undoubtedly proved to be the most efficient marketing platform added to the growth of sales for many products and helped to build a brand image for many businesses. Amazon has a tough grip on the market share among leading online store sites and has not lost its identity in the traffic. It is a data-driven and strategy-oriented market that manages and optimizes products and their stand on the ranking system. To maximize the return on investment, brands must manage their listing and advertising in a way that they can capture as many shoppers as possible. For this, a feature called Amazon ads has come into play facilitating proper placement and management of ads for products listed. Brand owners mostly invest in Amazon-sponsored ad management to satisfy their expectations from product sales. When ads are placed at appropriate spots, they become capable of generating effective outcomes and increasing revenue. Amazon-sponsored ads work on a keywords-based targeting system ...