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Everything You Need To Know About Amazon Sponsored Ads

Want to grow on amazon’s marketplace? Searching for brand selling on Amazon? If yes, then Amazon sponsored ads are always the most powerful tool for you, which can help you a lot to increase sales on the Amazon market place. Sponsored ads are like PPC (pay per click) ads, which usually drive traffic to the amazon product page. Nowadays, the cost to play on the Amazon marketplace is quite high because of the high demand of the marketplace. Overall, one seller will have to focus on the paid marketing campaigns and proper strategies to beat or outplay their competitors professionally.



Now let’s know

What are the amazon sponsored ads?

Amazon sponsored products are like pay per click ads, which are fully focused on keywords which drive traffic to the product selling page on the Amazon platform.

Where you can see Amazon sponsored ads?


Normally, the amazon-sponsored product ads appear at the bottom and top of the search pages with the organic search result. These ads usually appear on the product details pages.


 Now the question is why most of the amazon sales experts focused on sponsored ads for brand making?


The answer is pretty simple; usually, sponsored ads are crucial for catalog awareness, driving conversions, and brand expansion. According to Amazon’s consumer study, 68% of Amazon shoppers usually do windows shop on Amazon, and it’s growing day by day rapidly.


Now let’s know about how you can set up a sponsored product ads campaign


For the perfect campaign setup, you have to navigate the Campaign manager in your Amazon seller central. Then just hit the create campaign button. You can set your campaign name, budget, and duration enter data select as per your requirement and budget. In the next step, you have to choose whether you should go with a manual targeting campaign or automatic. That’s all you are done with the setup.
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