If you're a retailer, you know that Amazon is a powerful force to reck reckoned with. Many experts believe that Amazon is the future of retail. That's why retailers need to understand all of Amazon's services and how they can benefit their business. There are a lot of services offered by Amazon to its retailers that are not fully understood by them or not utilised completely for a benefit. These are some very powerful tools that go to waste, which otherwise would reap a ton of profits for the sellers. Amazon's product optimisation service What is product optimisation? It is the process of adding value to a product lineup by means of exposure and smart SEO. In simpler terms, it's like doing an SEO of a retailer's inventory within Amazon so that when searched by a customer, the product listing shows up on top of the list in the competing category of similar products. This is a service provided by Amazon to its retailers, and you can even hire an outside expert to...