Amazon, the world’s largest online marketplace, has been continuously growing and evolving its features to offer the best shopping experience to its customers. Two of these features, Amazon Storefronts, and Amazon Sponsored Ads, are becoming increasingly popular and significant in e-commerce. This blog will explore the benefits and drawbacks of Amazon Storefronts and Amazon Sponsored Ads and what they can offer to businesses and customers. What is the purpose of an Amazon Storefront? Amazon Storefronts is a new feature that Amazon introduced in 2018. It is a dedicated page on Amazon where customers can find products from small and medium-sized businesses. The page offers a curated selection of products from various categories and provides a unique shopping experience for customers. One of Amazon Storefronts’ main benefits for businesses is its exposure. Businesses can reach a larger audience and increase their sales by having a presence on Amazon Storefronts. Moreover, Amaz...