Today, consumers consider social media as the apt medium to voice their opinions unequivocally about any ecommerce service provider directly on social media. The recent study by McKinsey has claimed that word-of-mouth or simply, mouth publicity garners twice than any other form of paid advertising. Benefits of Influence Marketing The Action is Voluntary: Under influence marketing, the existing customers of a firm speak their mind out on social media on a voluntary basis. Simply by improving its ecommerce SEO services with experts like eStore Factory , a company can get more visibility and positive reviews on search engines. Influence Marketing is of No Cost: In order to ensure the success of its influence marketing strategy, a company just needs to improve its product and services. Consumers will post their positive feedbacks about the company totally free on social networking sites. Magnet to New Consumers: When the message of sati...