What Is Enhanced Brand Content? Enhanced Brand Content is a brand registered seller exclusive service which allows to ‘enhance’ the product description of branded ASINs. It is a tool for professional sellers who want to stand out from the ever-growing competition and want their shoppers to make an informed purchase. You can fully customize your traditional FBA description by adding a unique brand story, enticing images, and crisp text placements. If used effectively, EBC can result in improved traffic, higher conversion rates and increased sales. Amazon EBC Experts Some of the amazing benefits of EBC are listed below: – Relevant and information-packed text placements answer common customer queries and promote rapid purchase decision – Allows shopper to take a peek at your brand story – Educates buyers and build customer confidence and so that there are fewer chances of returns – Increases the frequency of turning advertisement clicks into sales – Make the shopping e...