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Today, e-commerce has evolved out as the most important mode of conducting day-to-day online business operation across the world. According to the latest statistics, around 1.61-billion people worldwide have purchased goods and necessary items from online merchandise stores through ecommerce product listing services. People and newer generation are particularly fond of online shopping because of their busy lifestyles, compelling rates and offering a wider range of goods and services. Online shopping facilitates instant buying of goods and services directly from the comfort of their homes. According to one survey, 54% of users buy their products and items online through smartphones. Ideally, an e-commerce site should be user-friendly, rich in content and information. All contents relating to an online retail store should be precise and complete in all respects without any ambiguity. An e-commerce website is the first step towards making your entrepreneurial venture successful. S...

Last week Amazon the E-Commerce giant stopped the advertising on Google PLAs that means they no longer now need the space on Google SERP. The shopping campaign known as PLA helps the online store owners in the spotting of their products and services on the top in Google searches. The marketing budget of Amazon for running the ads was stated to be nearly 40.6%. According to the reports by the Merkle, last year Amazon spent almost $37.6 million on a monthly basis. Why is Amazon Thinking about this Discontinuation? With the discontinuation of Amazon from the Google PLAs, the market can see a dip in the sales of Amazon. While on the other side, the other marketers and retailers found it to be positive for advertising now on the Google space. The Amazon has thought about this discontinuation in order to stop using the expensive Google Product Listing Space and to concentrate on their digital marketing offers. Moreover, for making a space on the Amazon now the retailers’ needs qualit...

The E-Commerce platform has not set any particular date for banning the active content. However, they have strictly issued policies for the sellers to set their stores in the right form. According to an announcement, the sellers have to make changes in their eBay store and templates. What is Active Content? Active Content is anything that includes the plug-ins, JavaScript and Flash. It also includes many types of actions as videos, rotating slideshows, cross-selling widgets and shipping calculators. Even it includes the form actions with drop-down menus for the  eBay product listing services . It should only include the CSS and the HTML elements. This averts any action that is performed by the third party and should be removed within the year 2017. Reasons to Remove Active Content The eBay has put forth many reasons to remove the active content policy from their platform as it affects the following. • Nearly 58% of people who visit the E-Commerce platform come fr...