Amazon has the greatest potential to offer to its sellers to reach out to their target audiences with the Pay Per Click Campaigns. According to the reports, the PPC driven traffic helps in more than 50% of the conversion. This is one of the cost-effective methods to advertise the seller’s product on the Amazon platform. Moreover, the sellers can also take the Amazon PPC Optimization Service from the premier service providers like eStore Factory whose specialists can help in searching for the untapped keywords. The PPC ads are said to create brand awareness about any product by nearly 80% as suggested through PPC Survey Reports. Moreover, the sellers like to bid on the lucrative keywords in order to stand among the top competitors and not bid on the keywords with no competition. As this will lead to the driving of low-cost traffic to their products and affects the PPC campaign too. With the help of the seamless services from the Amazon PPC specialist, the sellers can lowe...