About 35% of the population worldwide is shopping Online. It is needless to point out that every online seller wants to be part of the online economy, claiming their bigger share. To increase brand awareness and sales, businesses use appealing language, evocative titles, striking graphics, and listing optimization. It isn’t always enough, though. Fortunately, Amazon offers a wide range of solutions, such as Enhanced Brand Content, to help you convince potential customers who are still on the fence. What Is Enhanced Brand Content? The premium tool on Seller Central and Vendor Central known as Amazon Enhanced Brand Content, or Amazon A+ content, allows sellers to use it to promote their brand on Amazon. EBC service or A+ content was a feature that Amazon added to Seller Central in 2016. With bespoke text and improved photos, it enables sellers to change a product listing’s description. As a result, their product listing now has a special value proposition. Also, Amazon ...