This is the digital era; most of the key business dealings take place on the internet in present days. Since online trading has become a buzzword these days, therefore, maximum competitions are quite common now. Eventually, only the best online retail-trading firm or e-commerce portal can survive while others will simply fail. As per an estimate, now 75% of the sale and purchase takes place online. According to the 2016 study on consumer behavior, around 90% of the customers felt that they would respond to an e-commerce deal only if it offers “new, improved and unique” products or services to them. They tend to ignore the rest of other firms offering routine products or services. Many entrepreneurs are unaware that simple things matter a lot in the world of e-commerce. Whenever a consumer or user logs onto an e-commerce portal, it becomes necessary for the company to fulfill customer’s expectations with an overall satisfying internet surfing experience. Visual Experience: ...