Amazon is a huge place; it has millions of sellers fighting for space and competing with each other to sell similarly priced products worldwide. For any seller to get ahead of the competition, they need an edge. Many services and tools are available to them, which are most often overlooked by them. These tools are essential to Amazon’s system and can be very rewarding for small retailers if used wisely. Here we will discuss two services available to retailers that are often overlooked and passed on, sponsored ads and Amazon’s listing optimization. How could a small retailer utilize the sponsored ads on Amazon to their benefit? Small retailers need to know their audience and what they want from the advertising experience. Then, they can tailor the ad content to fit their needs and goals. Small retailers have a lot of advantages when they advertise on Amazon. First, they can reach a large audience with a small investment. Second, they can target their ads based on real consume...