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Showing posts with the label Amazon Product Listing

Top Facts About Amazon’s Change In Online Sales Policy

Well, to begin with, Amazon has changed its policy on online sales in an effort to curb the delivery of counterfeit, fake and duplicate products to its esteemed customers. The policy is not directed against all online partners of Amazon per se. However, to ensure that customers receive quality products round the year from the authorized manufacturers and sellers, it was necessary for them to come up with such a strict decision. Following its policy changes, Amazon now charges a non-refundable amount from $1000 to $1500 per brand from its third-party resellers. It is a one-time application fee, and therefore entertaining only the genuine sellers and resellers with valid products to offer. Sometimes, mischievous people on social media also construe the decision because of some sort of vendetta against the online sellers, but it is merely a fallacy. Keeping rumors aside — the basic purpose why Amazon resorted to such a drastic policy change was to keep its consumers satisfie...

Optimize Amazon Product Listings- Tips to Boost Conversion Rate

The Amazon product listing optimization and tweaking some of the focal points about the products like their titles, bullet points, descriptions, and keywords has helped many sellers. The goal of every online marketplace is to convert the visitors into full-time customers. For this, improvement in the product listing will help in earning good amount of profit and increasing the sales. According to a survey performed by one of the seller companies after tweaking their product listings, page views boosted by almost 44%, sales increased by 30% and conversion rate boosted to nearly 10%. Why Sellers should Optimize their Product Listings The optimization of the Amazon listing is significant in today’s competitive marketplace. This listing is quite important for the private label sellers because they have their own Buy Box and the listings. So, it becomes considerable for the Amazon sellers to find out the traits that will make their product listing more powerful. This will help you t...