The U.S. sellers who want to sell their products on Amazon marketplace sometimes retreats back from the European Market because of the Value Added Tax or VAT. According to a survey, only 3.9% of the American sellers reportedly carry out their selling in the International market as compared to 8% of the European sellers. Even 70% of the World’s Purchases through online giant Amazon is located internationally so U.S. sellers cannot afford to miss important markets. The VAT is an integral part while selling on Amazon Europe since government earns on every step through this tax every time a value is added to the product. The sellers need to focus on the Amazon product listing optimization in order to sell the particular products in the European market. One can also take the professional support from the service providers like eStore Factory to sell their products online. Let us now see some of the important issues faced by the American sellers while selling on Am...