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EBC: A New Age Tool For Your Amazon Storefront

The new business mantra is that world is your marketplace and you can sell whatever and wherever if you know how to sell it. You can be sitting in Australia and you can order a spice combination from Middle EastAsia which is miles away, using shopping sites like Amazon. At the same time, competition in the world market is very tough. You need to find unique ways to market your stuff and ensure that it is sold and reaching to right buyer who can become your marketing voice.

Amazon has a unique feature known as EBC aka enhanced brand content which comes to your aid to succeed in market. Amazon helps you to have product pictures draped in various fonts and styles in your product description. Once a person looks at this posting, he is bound to stop by and your chances of converting a looker to a shopper increases multi-fold.



You need to remember that EBC is not like keywords as this is not indexed and hence you need to have good content to work rather than choosing much liked keyword. 

Can everyone use EBC?

This feature is available for free but only for users who have registered via Amazon Brand Registry process. Amazon is not charging today but has kept its option open to charge in future to use EBC. So now you should actually be thinking on lines of getting good content ready using vendors or amazon consulting services and increase your sells.

Benefits of EBC:

Conversion: Advertising is all about telling about the product, create awareness and thus making just a passer-by to a serious shopper. Buyers know what they need to buy and giving them opportunity to go through the product description visually help them to make a decision.

Awareness: Customer looks for a particular brand only when they are aware that such thing exists. EBC helps brand to establish their mark and achieve a certain position in the market.

For a serious seller, it is almost mandatory to use all these amazon guiding services which will lead you to a path of success.

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