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The Power of Using the Amazon Marketing Services If Used Properly

What is Amazon Marketing Services?

Amazon Marketing Services, commonly known as AMS, is one of the Amazon specialist team's most effective services. This service helps all the thousands of vendors associated with Amazon to set themselves different from their competitors. This eventually leads them to drive traffic to the product’s detail pages and the various brand pages.

Each vendor understands that not every click can convert into a purchase; hence, knowing how exactly AMS works and how we can leverage it to its full potential is essential.



New Tools of Amazon Marketing Services:

Various benefits are attached to the usage of AMS. One of the primary services is that it gives all the advertisers and sellers a direct chance to put their brand and products in front of Amazon’s shoppers. Today, we all know that Amazon is one of the largest E-commerce companies, and most of the online sellers are very true to Amazon and its services. Over the years, Amazon has taken up the market share of various other E-commerce companies. Today, no product is available; each and every product is available too, with a plethora of variety.

Amazon marketing services give the vendors the ability of the single products’ detail pages that eventually allow the sellers to introduce all of their products just directly, along with the competitor products. This significantly helps when the consumers are at the very last stage of the conversion.

Amazon Sponsored Products:

All the sponsored product ads are either:

A: Automatic – Content Driven

B: Manual – Keyword Driven

These are the targeted ads shown on the right side of the rail or the top and bottom of the SERP. All the sponsored Amazon products can be seen on any device such as desktop, mobile, laptop, web, etc.

On Desktop:

– Alongside or above and below all the search results.

– On all the product detail pages

On Mobile:

– Just below any of the search results

– On all the product detail pages

Hence, overall amazon's marketing services are extremely beneficial to both the vendors and sellers today.

Source: https://amazonseoserviceblog.wordpress.com/2020/10/02/the-power-of-using-the-amazon-marketing-services-if-used-properly/

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